It has been a busy time in the search marketing and SEO world. I have found myself working hard to keep up with all the changes:

  • Google Universal Search
  • Google Profiles
  • Google Buzz
  • Localized content
  • Twitter struggling to index it’s own content
  • Facebook’s ongoing evolution of it’s user interface
  • And much, much more!

All of these developments make me shake my head virtually every time I look at any search engine results page (SERP). I am seeing more disambiguation pages, posts from my friend’s blog sites and twitter feeds, and much of this great information is popping in front of me in almost real time. Although, if you are like me, there are quite a few postings from some “friends” I could probably do without.

The start of this year has me heavily buried in search marketing, working on a few SEO projects that allow me to continue to refine my keyword research skills, gap analysis, and even try permitted me to develop some new search analytics and search KPIs that might prove useful in evaluating my own success and explore the long tail of my client’s keyword universe much more systematically. I will be posting much more about these in the coming weeks. My favorite recent post SEO KPIs to Track with Google Analytics, comes from Maciej Galecki, the CEO of Bluerank, a leading polish SEM agency. However, it appears most of these evolving measures are better in evaluating relative efforts. It would be nice to come up with some more absolute measures. It would be much easier to discuss what they mean.